Today's marketplace demands convenient, friendly, and savvy communication. You know it does because you demand those same basics. As consumers, we often find ourselves swimming in options, with little way of finding the best match to our needs. So we Google keywords and websites, finger through the phone book, ask colleagues and friends for referrals, and generally hope we find what we're looking for.
Now, change roles—move from consumer to business owner. Ask yourself these questions: "Am I providing relevant, attention-getting, and convenient information that is easy for today's consumer to reference? Am I utilizing my own best selling force-my current satisfied customers—and enabling them to generate me more business? Am I currently reaching out to potential clients in my neighborhood, my city, and my region effectively?" Not sure? Well, you can be with marketing efforts employing the Video Business Card (VBC).
The VBC has all the benefits of both a standard business card and a full-size CD, but it's produced on a handy, business card-sized disk. Most people have a computer at work or home and probably use it on a daily basis, making a CD easy to play. While the compact size makes it convenient and accessible, what sets this card apart is its technology and affordability. For about the same cost as a modest brochure, you can both inform and entertain your clients with video, audio, print, and photos.
The VBC is easy to use—you simply place it in your computer tray and it automatically starts. There is nothing to download and nothing to install. The software is completely self-contained, so once you remove it, it doesn't stay on your computer.
Most importantly, the VBC is an active media piece that encourages client reaction. First, it allows you to share a 30-90 second video message about the benefits of doing business with you. It then drives people to your website because there is a direct link to it, and it encourages contact with you via a direct link to your email. You can even include a photo-slideshow to highlight your facilities or products, and you can include virtually anything printable (flyer, coupon, brochure, catalog) so prospects can view and print at their leisure.
Again, the VBC is tailored to fit your needs. Capture m2 will work with you to create a unique marketing effort that speaks to your audience, starting with your memorable video message. You don't have to be of news-anchor quality to produce an effective "elevator speech." In fact, most businesspeople have a brief benefit statement already prepared because they've used it a thousand times at business meetings and networking functions. That's why most find themselves at ease while videotaping their sound bite. They're not trying to memorize a script—they simply think about the most important benefits they provide and talk about them as if it were an interview. And for those clients who do not have a brief statement already formulated, we will help you create one.
What this all boils down to is that the VBC is both an effective and affordable marketing tool and one that evokes the WOW factor! Just handing them to people provokes a positive response. Don't you want people saying, "What a great idea!" and "Can I keep this?" when receiving your card? Isn't that the point?
With the VBC, you are reaching your potential market, capturing their attention, convincing them to do business with you, and encouraging active contact. This is what produces business growth. Give capture m2 a call and let us help you demand more from your business card.